Once used as a punishment to reprimand the guilty, an inhumane act if done on animals in this new era of technology and science is ironically the latest upcoming fashion mantra. What am I talking about? Well, ‘branding’ is the word. Tattoos, piercing and all that is passe and gone, gear up all your guts, go under the metal plates or see your flesh melting under the cauterising pens, as they burn red hot at 1,000C, pay around £70 and feel fashionable with a permanent scribbling on your skin, which will fade away with you and burn to ashes only when you will, that’s what the fashionista’s of today call for.
Human branding, a popular form of punishment during the Middle Ages saw gypsies with their famous ‘V’ marks which described them as vagabonds and ‘F’ was seen marked on every street brawlers chest was banned around mid 1850 as a inhumane practice. In countries, like Iraq, it is still used for the same means. Today, where even animals under the protection of animal welfare legislation cannot be branded for any reason, humans are free to do so. As per Graham Martin, a branding artist, the art is becoming popular especially with the professionals. The numbers going for branding has been rising constantly. Also the president of the Tattoo and Piercing Industry association, he said,
We have had people as young as 16 ask for a branding. We have turned them away because we would not tattoo anyone under the age of 18. But there is no legislation banning this.
Teenagers are not only going for it due to its artistic feature but also as a dare for themselves or to catch the adrenaline rush. For the other lot, tattoos have lost the rage as they have become common, thus branding can be their new fashion mantra. Not only this, people have been also flashing their branding videos on social spaces like YouTube.
Medically branding has been proved dangerous as it can damage nerves and cause infections. Thus, it wouldn’t be a big deal if in next five years, you see people branded as their clothes are, only to make you wonder, what more in the name of fashion!
Image credit: Fakir